Capture peoples attention with compelling content. Use content from your manufacturer, generated by your team, or whatever you feel your customers would like.
Provide the consumer with information that is valuable to them. You may think your customers know your products and organization ... they probably don't as well as you would like them to.
Now that you have the consumers attention and have provided them with useful information, provide them with a way to act on that information.
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"DealerCast was born to help improve the customer and employee experience of people who work in the automotive retail environment."